I worked on this project on a freelance basis for my former employer at Dezines. The client wanted a modern and fun take on something which is not traditionally fun: Finances. The client's target market was young individuals who want to learn to be smarter with their money. (Hence, the name.)
The website was to be designed using the colour scheme in the logo, and the client insisted on using the font family Playfair Display. Other than that, the client allowed relative creative freedom.
I opted for using icons to portray a lot of the concepts discussed in this website, as well as bright imagery that would draw the viewer's attention.
Please note: the logo was not created by me.
Headings - Playfair Display Bold
Subheadings - Raleway Regular
Content - Raleway Regular